How REALTORS® Can Use AI to Automate Their Business and Close More Deals

Welcome to the Close More Deals podcast.

Welcome to the Close More Deals podcast. I'm your host, Scott Dillingham. Today, I'm gonna be talking to you about how to use AI to really grow your business. Everyone's talking about AI and it's blah, blah, blah. There's a lot of junk out there, but I'm gonna literally show you ways that you can use it to grow your business. Most people use it as a search engine or they'll use it to create some content for them. And that's okay, but the thing with AI is the content.

it's robotic sounding and like it's hard for it to get your tone and it kind of can and it's just, it is a good use of it, but it's not the best use of it. So I'm going to share a couple of things. So one of the things that I think that you should do is to plot out your workflows, what you do, right? And then build a system around it. So practically all the AI models have a system. where you can tap into different resources.

So for an example, uh let's say that you want to make social media stuff, okay? You wanna build it into a workflow instead of doing multiple connectors, right? So you would have a conversation with the AI and say, how do I build this? So ultimately what you would do is you wanna tap into APIs. or MCP servers, that's where AI becomes super, super powerful. Now you're asking what the heck are those? um Those high level and in English, it just allows your AI to connect to your tools to do things um that are different.

Now MCP servers are the safer, more secure way to go because it limits the AI functionality. but there are some tools that I use where the MCP server is limited. And I'll give you an example in Notion, right? I record all my podcast episodes that I've done and I've got a list of the ones that I wanna do. If I'm speaking to my AI and having it review all of this through the MCP server, it could only review 10 pages at a time.

But if I have a few hundred to go through, it's a slow and long process.

But if I have a few hundred to go through, it's a slow and long process. where the API gives it 100 pages at a time. So it can review all the content much, much faster through the API. The API though is more risky because it gives you more control over the program. So I only use the API where you have to, then I use the MCP server as a primary for security first. So what I would do, just to give you an example of the flow, I would first connect a scheduler, a social media scheduler to this.

Okay, so that's part one. Part two is I would create, em whether it's images or you are actually doing videos, uh you can have, connect to another AI to then pull in images and create images based on your content. Or if you've already done the videos, it can cut them up into little clips too, but you wanna have a connection for that so it's automatic. And then you wanna set up, a schedule for all of us to run. So ultimately through the connections and through AI, I can go to it and I can either A, set it on a schedule to take care of all of this, or I can come in daily and say, hey, create a social media post for me based on today's trending topics.

And it'll do that. Now, because it's connected to the scheduler, it's connected to the image generator and it is an AI, so it'll create the content. When I hit that enter button, it'll publish it all for me fully. fully automated, right? And it's fantastic. uh So that's one way. Another way that I would recommend using it, and uh a lot of the AIs, have browser agents. So it's where it can control your browser and find stuff, right? So give it tasks that nobody's doing.

like, or nobody wants to do, right? So you can have it like, perfect example. Look through Kijiji, so you could prompt it, look through Kijiji, find all the properties that are for sale by owner that have been listed in the last 30 days, and get me the seller's name and phone number if it lists it on the listing. And if it doesn't, give me the link to the listing so I can reply through Kijiji. I'm just making this up, right? And then it will compile and do all this stuff for you.

And if it has their emails and stuff, then you can say, email them all…

And if it has their emails and stuff, then you can say, email them all this message. or create a message to email them so they might list the property through me instead. And it can do all of this because it connects. Now that's what I want to preface here. That's the secret sauce here is how you can have AI connect to all of the potential tools that you use. And you'd be surprised how many platforms have an API or an MCP server.

You'd be surprised. I didn't realize how many things have this already, but it's, there. So the probably hardest part and the longest part is getting all the things connected right for your workflow. But when it's done, you're good. So I'll give you one final example here of how I use it for this podcast. So I have a folder that I drop my podcast into it. Then as soon as it notices that I've placed the audio there, it grabs it. it uploads it to transistor.fm.

That's where I host my podcast at. It brings it there. It will then automatically pull in uh keywords. It writes up the description for me. It'll then add timestamps, like important timestamps if I've talked about something in a certain order. And it schedules it to go out because I publish these every Monday at 9 a.m. So it does all of that for me just by me dropping the file into a folder that I've told it to look for. So the goal of all of this, and I know people are concerned with AI, but I think for me, the goal of doing it is so we can do more, right?

We can leverage more faster because on my end, I'll have it do a task and then I'll do something else on my laptop. And then I'll come back and it's done over here. And then I continue over there and like, it's, it's fantastic, but for you guys for scraping data or you can even have it go over your feed. So I've done that before too. I had it go through my LinkedIn feed and I'm like, okay, tell me who's talking about real estate, who is talking about investing.

I wanna know who they are so I can reach out to them and see how we can…

I wanna know who they are so I can reach out to them and see how we can do business. And it found all those people and did it all for me. So I'm not spending an hour or two hours. siphoning through all of this. does it. It makes the list and then I can contact them directly. anyways, this is a little bit of a longer episode. I'm only scratching the surface. I'm not here to obviously coach on AI, but I just want to help you guys to close more deals.

And I think AI when you use it in that way, where it connects to your stuff, not as a search engine, which they're good for that too, but use it to connect to your tools to automate your work. flows, you would be surprised. Guys, Follow Up Boss has one. Zoho has one. There's just so many more REALTOR® based CRMs that I know of that have an MCP server. So you can be like, hey, who are all the people I didn't speak to in the past 90 days?

It gives you a whole list. Okay, email them all and draft up a personalized email that you think will convert deals. So they'll, they're going to want to work with me. Boom, done. Do you know what I mean? Like it's just a matter of getting creative and how to use it, but these tools are available now, so use them. Anyways, I hope this episode was valuable. If you liked it, please share, please follow, you know, all that good stuff. It means the world to me. Thank you so much. Take care.